It’s likely new opportunities will arise during the course of implementing and managing your program. It’s also likely that some tactics will prove more effective than others. In either case, we will modify the plan accordingly.
2. Create a Special Report / Coupon Offer to capture leads
An effective way to build leads with whom you can follow up by email, mobile text message—even voicemail or postcards—is to offer something of value for free in exchange for their follow up contact information. Typically, we start with the email address and add other contact data over time, once trust has been established.
We will write a special report / buyer’s guide /coupon offer for your business to give away online in exchange for prospects’ email addresses and set it up for cost-effective, automatic online (or text message) delivery.
3. Establish Your Custom Web Presence
As you well know, there is considerable time — as well as expertise — involved in setting in place the building blocks for a successful, ongoing online marketing program that will deliver cost-effective results. Here are the steps we are going to take to get this right from the start:
A. Conduct Thorough Keyword Research
We will identify the appropriate keywords and keyword phrases to include a combination of market descriptions and industry specific terms. Getting this right means laser focusing your ads for increased response.
B. Acquire Strategic Domain Name
A keyword-specific domain name for your Mini-Website is extremely effective in driving traffic.
C. Produce a Search Engine-Friendly Mini-Website
A search-engine friendly mini-Website with lead capture capabilities will position your business to begin building a tribe of followers and supporters [even if you already have a company Web site].
This site will be the initial platform for capturing leads and driving traffic to your business.
D. Create Key Online Directories Profiles
We will create your profiles on about 30 local and mobile directories, which will increase the visibility of your mini-Website by linking back to it and driving traffic to it.
NOTE:It is critical to keep your directories profiles fresh by submitting additional content each month.
E. Set-up Initial Lead Capture & Follow Up Campaign (Email)
With the opportunity to continue offering new items or potential savings to the same customer, we suggest creating an email campaign with 4 pre-written messages that can be scheduled and sent over time using an auto-responder. This could be designed to promote other products or services in a logical order and also enable you to send out an announcement about any specials you wish to promote to your list of prospects.
4. Set up your YouTube Channel and populate it initially –
YouTube is the perfect intersection of online video marketing, social media and search engine visibility. We will establish a YouTube Channel for you as your foundation for more video marketing in the future. We will also populate your channel with six short videos, designed to increase visibility, drive traffic and start establishing you as a credible authority on your subject matter area.
A. Produce Professional Quality Info-Videos
Web video is one of the most powerful online marketing tools. And we have video content and production strategies that allow us to develop, produce and distribute Web video most effectively and affordably.
For your initial YouTube Channel presence, we will script, edit and create six videos (each one is 30 seconds to two minutes long) with appropriate transitions, call outs, and background music. These info-videos include a specific offer that directs viewers to visit your mini-Website and/or call your phone number.
5. Set up a Blog & populate it
Having a blog associated with your mini-Website will powerfully increase search engine relevancy for your mini-Website, thereby adding even more social authority and driving more traffic to it.
People are more comfortable visiting blogs and other social media because they know these channels are not typically sales environments and they will not be pressed to buy something. This allows us to establish and build relationships with them that lead to “word of mouth” referrals and ultimately, sales.
6. Set up your Facebook Page, populate it and get friends
Your Facebook page is a must-have social media presence. If Facebook was a nation, it would be the third most populous nation in the world behind China and India. And if you think Facebook is only for young people, keep in mind the fastest-growing demographic is women ages 35-64.
In this setup package, we will establish your Facebook presence, populate it with posts and manage it for the initial month. This includes 1 post every 2 days for the first month and basic friend-building activity. (Ongoing management of your Facebook page and accelerated friend-building is also available. See details in the Ongoing Management & Expansion section below.)
7. Set up your Twitter Feed and generate followers
Your Twitter Feed is another must-have social media presence. With 200,000,000 members, it has significant impact on your social authority score, building your tribe and generating leads and customers. Also, Twitter itself is a formidable search engine, hosting some 24,000,000,000 searches per month—more than Yahoo! And Bing combined.
We will set up your Twitter account, add members you follow and attract followers. During the initial month, we will tweet every other day on your behalf and continue to build your group of followers. (Ongoing management of your Twitter Feed and campaigns to add more followers is also available. See details in the Ongoing Management & Expansion section below.)
8. Automated Text Message Follow Up Campaign
In addition to the automated email follow up campaign we set up for you in conjunction with your mini-Website, we will also set up an automated text message follow up campaign for your business designed to appeal to mobile phone-using prospects.
We will develop the offer, write the text messages for the follow up campaign and set up the automatic system. We will also integrate the system with other channels like your Twitter feed where appropriate.
9. Video and Article Burst Campaigns
Once we have established your presence through your mini-Website, YouTube Channel, directories, blog, Facebook page and Twitter Feed, it is very effective to create occasional bursts of content and activity to increase visibility and drive traffic. We do this though online video and article campaigns.
These campaigns are very powerful for kick starting an online marketing program and regenerating awareness and interest in your company and the information and products/services you offer.
A. Establish article directory accounts and additional online video service accounts
There are numerous online video services and article directories where we will establish accounts in about 30+ services and directories on your behalf, using the powerful keywords we have researched and profile information we have already created for your business. These accounts are necessary for submitting the campaigns we are creating and for generating organic search engine results.
B. Produce Professional Quality Info-Videos
Web video is one of the most powerful online marketing tools. And we have video content and production strategies that allow us to develop, produce and distribute Web video most effectively and affordably.
C. Produce Professional Articles
We will write professional articles and distribute them for you to key article directories, complete with strategic keywords, which will help them get found in search engines. Each of the articles will link to your mini-Website, adding further relevancy to it.
D. Prepare and Submit Videos and Articles Online
We will properly format each video and article as well as write titles, keyword-rich descriptions and sets of keywords for submitting each video and article to the directories and online services where we have established your accounts. We will submit this content over a period of a few weeks to ensure the best possible results in the search engines.
E. Coordinate Your Campaign with Social Media
We will coordinate your entire campaign with your social media accounts, posting links to each video and article on your Facebook page, sending tweets with similar links for each video and article, posting them on your WordPress blog and sending messages through your LinkedIn profile. All social media links to your campaign videos will go to the videos on your YouTube Channel so as to increase the authority of that channel.
10. Managed Pay-Per-Click Search Engine Sponsored Ads
Another way to drive traffic and increase visibility in the search engines is through paid advertising in the search engines—mainly Google, but also Yahoo! and Bing. This is a complementary strategy that also legitimizes your company when positioned together with organic results in the search engines.
We do the work for you—identify keywords and craft the sponsored ads (5) that drive traffic to your mini-Website to capture leads.
Call Now For a Web Presence Audit and Start Bring In More Qualified Leads Today! (707) 879-1850
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